Who we are

The Vera Institute of Justice, founded in 1961, is a nonprofit criminal justice organization that strives to build just government institutions and safe communities free from the scourge of racism, white supremacy, profit, and inequity that is pervasive in this country’s legal systems. We are an “inside” lane organization that drives change at scale with ambitious public sector leaders who share our commitment to building anti-racist, reparative systems that deliver justice. We leverage our access to government to transform these systems and work collaboratively with stakeholders across many movements—including advocacy, grassroots, and grassroots organizations. Our role is to pilot solutions that are transformative and achievable, harness the power of evidence to drive effective policy and practice, and use advocacy and communications to change narratives and norms.

Vera has a staff of almost 300 people and offices in New York City, Washington, DC, Los Angeles, and New Orleans. We are an equal opportunity employer with a commitment to diversity in the workplace. We expect our staff to embody respect, independence, collaboration, commitment, anti-racism, and equity—both in our outward-facing work and the internal culture of our workplace. We value a range of experiences in people’s educational backgrounds and encourage people who have been directly impacted by the criminal justice system to apply.

Who you are:

The Digital Fundraising Manager, working closely with the Digital Engagement Director, and both Digital and Development teams , will supervise all aspects of digital fundraising strategy, including social media and email fundraising, and collaborate across functions on donor-facing digital communications.

In this role, you will:

1. Develop digital fundraising strategy and implement digital fundraising tactics, in close partnership with the Digital team within Communications. This includes all elements of digital fundraising, from social media to email to website tactics, and other joint efforts between Development and Communications, including:

• Conceptualizing comprehensive digital campaigns to support fundraising goals
• Drafting, editing, building, scheduling and routing for approval all fundraising emails, in consultation with the Digital team
• Drafting, editing, coordinating social media copy and content to support digital fundraising campaigns.
• Managing Vera's paid media program for list-building and fundraising, including Google AdWords, social advertising, native advertising, programmatic and display advertising, petition partners, etc., in partnership with Vera’s paid media consultants (currently Blue State).
• Managing all of Vera's online donation pages, proposing tests and optimizations through our existing CRM or using third party tools.
• Meet regularly with initiative and program leads to scout digital fundraising ideas and content.

2. Develop digital acquisition strategy, in partnership with the Digital Team, to grow Vera’s audiences on social media and email, for future cultivation for engagement and fundraising.

• Produce detailed tracking of online giving performance metrics and analytics, propose new strategies based on these results to maximize ROI and long-term value.
• Conceptualizing campaigns to acquire future supporters of Vera’s work — e.g. petition sign-ons and digital advocacy actions

What qualifications do you need?

Required:

• Bachelors degree + 6-9 years of relevant experience. In lieu of a Bachelors degree, applicable work or life experience may be considered.
• Strong communications skills, both oral and written
• A deep understanding of digital communications tools, including social media
• Ability to work effectively across multiple issue areas and with multiple teams
• Able to work well under pressure and meet tight deadlines
• Extremely collaborative
• Strong analytical skills in interpreting and translating metrics, and ability to act on findings
• Highly attentive to detail especially regarding digital visuals and copy
• Is dedicated to Vera’s mission and the goals of the Development and Communications departments

Preferred:

• Experience with EveryAction, social media advertising, and Google AdWords preferred

Applications may also be faxed to:

ATTN: Human Resources / Digital Fundraising Manager, Development
Vera Institute of Justice
34 35th St, Suite 4-2A, Brooklyn, NY 11232
Fax: (212) 941-9407
Please use only one method (online, mail or fax) of submission.
No phone calls, please. Only applicants selected for interviews will be contacted.

As a federal contractor, and in order to ensure a healthy and safe work environment, Vera Institute of Justice is requiring all employees to be fully vaccinated and provide proof of their COVID-19 vaccine before their start date. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.

Vera is an equal opportunity/affirmative action employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, citizenship status, current employment status, or caregiver status.

Vera works to advance justice, particularly racial justice, in an increasingly multicultural country and globally connected world. We value diverse experiences, including with regard to educational background and justice system contact, and depend on a diverse staff to carry out our mission.

For more information about Vera, please visit www.vera.org